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Key International Hotels Management Co. Ltd have 20 years of unrivalled knowledge, expertise and know-how of the Chinese luxury hotel market. Based out of Beijing, the company offer culturally attuned guidance for the Asian hospitality market tailored to investor needs.
Key International draws inspiration from the magic and mystery of doors and keys which has been a constant source of global fascination for over 4000 years. Keys hold the power to privileged access, with only one correct key opening each individual lock. Keys are symbols of authority and power in societies throughout the world. The ancient walled Forbidden City of Beijing was surrounded by four gates, each locked – the kingdom only accessible to those who had gained knowledge and understanding. In ancient Rome, Janus was a God of gates and doors and the famous ‘Ceremony of the Keys’ ritual has taken place at the Tower of London every day for over 700 years. In early China, people would wrap items of value inside animal hide, with a special tie of ropes which could only be opened with a “cuo” tool. This simple tool became the prototype for the lock and key we see today. These intriguing stories are not only part of history, they also rely on our fascination of opening and locking doors, which still exists today in the modern world of business, travel and in life itself.
Twenty years ago, Key International Hotels Management Co. Ltd began working in China, as part of a joint venture between Beijing Tourism Group, the largest tourism company in mainland China, and Kempinski Hotels, Europe’s oldest luxury hotel brand. The joint venture was created in 2001, with a mandate to operate Kempinski and NUO Hotels throughout Asia. Each brand was to stand on its own merit with a clear differentiation of European and new Chinese luxury, and both brands would be supported by Key International from a management and operational perspective.
The B2B organisation, based out of Beijing was founded on an East-meets-West heritage, requiring them to operate with respect, flexibility and understanding. Key International’s fundamental role is to provide hospitality industry investors and hoteliers informative, bespoke guidance and solutions tailored to individual needs. To bring the vision of a hotel to life, from assisting in the acquirement of an existing asset and breaking new ground, to the conceptualisation and growth of the property. The company handle all of the important information and particulars and then manage the project to the highest standards of customer satisfaction. Their mission? To empower clients and partners to confidently build their investment, assisted by Key International’s regional and global expertise and knowledge.
Courtesy of their many years working in Asia, the company have gained insight and dualistic understanding of homegrown Chinese and international luxury, acknowledging that the cultural approach to each project will be different. Balancing institutional know-how and independent investor aspirations, they continuously adapt services to fit their client needs. Hospitality investors often encounter countless nuances when accessing new, unfamiliar regions. Key International can offer valuable perspective, expertise and flexible solutions to investors of all backgrounds when navigating Chinese and Asian markets.
Unlike most other organisations, Key International doesn’t work to a rigid standard blueprint when it comes to hotel management and operations. They take individuality into account and instead, create unique, tailored solutions, whether it be for full service management, white label or à la carte offerings. Investors can be as involved as much or as little as they wish with the entire process from hands-on organisation and facilitating day-to-day running of the hotel or be completely hands-off, leaving operational activities to Key International and simply watching their investment grow. With an enviable range of services including professional hotel and property management, consultancy, financial, technical, pre-opening services, operational expertise, recruitment, food and beverage solutions and professional training for investors and their employees, it’s easy to see why Key International Hotels Management Co. Ltd is a trusted partner of luxury hoteliers in China and Asia.