The Chinese luxury hotel brand NUO was officially launched on September 20th, 2012 during an inauguration ceremony at the Temple of Heaven, Beijing. The name NUO comes from the Chinese characters “诺金” (Nuo Jin) which translates as “the golden promise”. In pioneering Chinese luxury hospitality as the country’s first homegrown five-star hotel brand, NUO interprets its “golden promise” by drawing on the country’s 5000 years of history and its commitment to serving as a custodian of traditional Chinese culture. NUO’s brand identity is symbolised by a Chinese vase, representing hospitality, prosperity, and commitment to a brighter future.
Inspired by China’s rich heritage the brand symbolises “The Chinese Dream” for the hotel industry. Their delivery of modern luxurious travel experiences and promoting contemporary Chinese art in their hotels fulfills many of their key brand pillars. NUO Hotels are also pioneering a “low-carbon, green intelligence” initiative within all of their hotels. The brands plan to extend their “green promise” by cooperating with trade industry leaders in developing standard criteria for other low-carbon hotels around the world, in addition to joining the World Travel and Tourism Council (WTTC) low-carbon hotel organisation
Following the success of their Beijing hotels, NUO plans to expand across China and throughout the the world, and in 2021, they launch their first on-site resort hotel inspired by the old Summer Palace and Qing Dynasty at NUO Resort Hotel.
Discover an opulent escape inspired by the architectural grandeur of the Qing dynasty gardens. Drawing on 5000 years of China’s rich heritage, NUO Resort Hotel encapsulates the art of Chinese luxury and hospitality. At the heart of Universal Beijing Resort, NUO Resort Hotel is an oasis of tranquility, with 400 well-appointed guest rooms, an elegant NUO SPA, and three first-class dining outlets – ranging from exquisite Cantonese cuisine in the grand Qing-inspired JIA restaurant to traditional Chinese tea in The Lobby Lounge. What’s more, all hotel guests are entitled to exclusive early access into Universal Studios Beijing, before it opens to the public. NUO Resort Hotel is the perfect location to explore all of Universal Beijing Resort and the surrounding attractions.
The first NUO hotel opened in 2015, in Chaoyang District close to Beijing’s Art Zone 798. The hotel’s opulent interior draws on China’s rich heritage to create a masterpiece of modern Ming living in the city. The NUO’s honorary art consultant Zeng Fanzhi was on hand to assist in bringing the vision to life, with his monumental 2.25-ton cast-bronze with the craft of silver plating sculpture, Le Shan-homage to an essay by Ming Dynasty scholar Zhang Dai, gracing the hotel’s main lobby.
Commanding a prestigious address on Chang’an Avenue near the Forbidden City, 5-star Beijing Hotel NUO is one of the capital’s historic luxury accommodations, standing proud through a century of boundless change. From the grand French façade to its broad marble staircase, polished 1920s dance floor and 164 period-styled rooms and suites, Beijing Hotel by NUO seduces those with an eye for old-world sophistication.