NUO collaboration with Sanjiangyuan Ecological Protection Foundation and Duma Culture Studio through a strategic partnership

On February 18, 2025, NUO – the Luxury Chinese Hotel brand under Key International Hotels Management Company – entered a landmark collaboration with the Sanjiangyuan Ecological Protection Foundation and Duma Culture Studio through a strategic partnership agreement. This alliance marks the official launch of the ‘NUO Nature’ ESG Initiative, an ambitious program anchored in the philosophy of “Eternal Grace Faithful Embrace.’
Centered on snow leopard conservation in China’s vital ecosystems, this cross-sector initiative pioneers innovative approaches to deepen the integration of biodiversity protection and sustainable development practices, setting new benchmarks for responsible hospitality leadership.