Making health contagious: Kempinski Hotels launches its BE Health Corporate Social Responsibility Programme in collaboration with Sino-Ocean Charity Foundation
Beijing, 20 March 2023 – BE Health, the Corporate Social Responsibility Programme by Kempinski Hotels, is now launched in China with its first initiative to be rolled out soon in Kempinski Hotel Hangzhou. Kempinski believes that health is fundamental both from an individual and collective perspective as health is a common base needed for the world to function. In addition, hotels cannot function in isolation from their social environment and can actively contribute to the health of its employees’ community. This is the reason why Kempinski created BE Health to raise health awareness and facilitate health prevention activities at each hotel worldwide and in their local community. Today and under BE Health’s vision of a world where health is contagious, Kempinski hotels in China will work to foster health prevention and care for people in their local community.
We understand that sustainability is not our solitary fight, and have always been working hard to find partners we can work with. Sino-Ocean Charity Foundation and we share the same philosophy and objective, and they have been an effective contributor to charity since 2008. The Foundation primarily focus on education of underprivileged children, environmental protection and their significant work has brought tangible improvements to the lives of people in many remote locations of China as well as the education and physical and mental health of school children and adolescents nationwide.
By signing a cooperation agreement together today, Mr. Bernold Schroeder (CEO Kempinski and Chairman of BE Health), Mr. Michael Henssler (Kempinski COO Asia), Mr. Li Zesheng (Vice-President of Sino-Ocean Group, Chairman of Sino-Ocean Charity Foundation), Mr. Zhao Wenwu (Deputy General Manager of Sino-Ocean Group Commercial Department) sealed their will to support Chinese local communities together through the “ Little Partner’ Education Sponsorship Scheme” . Kempinski Hotel Hangzhou marks the beginning of Kempinski Hotels’ effort to promote the importance of philanthropy to hotel guests in China, and advocates everyone to engage, support charitable programs, and try to implement health-related preventive programs in their workplace and living community wherever possible.
About BE Heath
BE Health is Kempinski’s external social face. Spreading health and health is contagious are the entity’s moto for more than ten years. The idea behind is to involve every hotel in every region into Kempinski’s corporate social responsibility programme. Today, each hotel team identifies a local healthcare concern in their immediate environment which they want to support. They partner with a local and well-known healthcare partner in the selected healthcare matter and raise funds for them, via their guests and via special events.
About Kempinski
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 82 five-star hotels and residences in 35 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. kempinski.com discoveryloyalty.com.
About Sino-Ocean Charity Foundation Sino-Ocean Charity Foundation advocates “Realize Your Love”, with supporting education, environmental protection and health as the main direction. At the same time, it is involved in public welfare undertakings in related fields such as helping the elderly and public welfare assistance, fulfilling social responsibility and improving the self-worth of volunteer service participants. Through long-term public welfare practice, Sino-Ocean Charity Foundation has formed a number of systematic public welfare projects, i.e. five public welfare IPs including ” ‘Little Partner’ Education Sponsorship Scheme”, ” ‘Young Citizen’ Innovation Charity Project”, “Seafaring Students-in-Action Incentive Scheme”, “China’s Backbone Health Support Program”, and “Sino-Ocean Health (Environmental Protection) Charity Programme”.As the founder and sponsor of Sino-Ocean Charity Foundation, Sino-Ocean Group attaches utmost importance to sustainability, and has continuously strengthened its commitment to “Building·Health” by actively exploring sustainable city building practices that are green, healthy, low-carbon, environmentally-aware and resilient. For more detail, please log on www.sinooceancf.com.